Team
Tom Breunig
Principal
Tom Breunig brings more than 20 years of marketing and PR experience from the technology and consumer markets. Prior to starting Helios he held a number of VP- and director-level marketing positions, including vice president of communications at French semiconductor pioneer MEMSCAP, where he was responsible for pre- and post-IPO media campaigns in Europe and the US. As managing partner at the Adelsa Group, he worked intensively with US and European start-ups in the sensor market, helping them secure visibility and market validation prior to seed and intermediate-level venture rounds.
He has 10 years of PR agency experience and conducted campaigns for large market players including Sprint International, Sun Microsystems, Nortel Networks and Mentor Graphics. He has lived and worked in Europe and Asia, speaks fluent French and is based on the West Coast. He received a master's degree in Chinese history from Columbia University and a Fulbright Scholarship for research in France.
Erica Zeidenberg
Public Relations
Erica Zeidenberg is referred to as “flogger-in-chief” when it comes to getting clients talked about in the media. A successful, results-oriented public relations professional, she loves working with the press to find stories that gain traction.
She founded Hot Tomato Marketing and prior to that worked as a marketing communications manager at Sun Microsystems and at a telecommunications company. She also served as account manager at two major San Francisco public relations agencies specializing in top-tier technology clients.
Erica holds a Master’s degree from Boston University in Broadcast Journalism and a B.A. from the University of Rochester.