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START-UP PACKAGES

 

As a start-up you want to focus on the development of your product or service, yet developing a market positioning, messaging and marketing materials may be one of your most important but time consuming tasks. Helios has affordable packages designed specifically for start-ups that enable you to choose the level of planning and/or marketing engagement that fits your needs.

 

Below is a list of individual services and packaged services that can help you get your marketing and communications efforts off the ground, ensuring consistency and cost effectiveness. Call us for pricing on these packages!

 

Note: To qualify for the reduced rate packages, start-ups must be three years old or less with seed level or Series A funding. For more established companies please contact Helios for a project-based estimate.

Strategy and Planning

Strategic Positioning Workshop & Marketing Communications Plan

 

  • One half-day workshop to develop draft positioning statement and messages

  • Individual meetings with executives/managers to determine SWOTs

  • Development of communications plan with objectives, strategy and tactics

News Program

6 Technology or Business Press Releases, and Follow-Up

 

  • Includes informational meeting for each press release, drafting, editing and approvals. 

  • North American media/market analyst list development

  • Email and phone follow up with key editors 

  • Wire service distribution recommended but not included. Cost is passed on without mark-up. A release under 450 words will help avoid additional wire service charges.

Media Visibility
Web & Social Media Content Management

Development of a 12 Month Editorial Opportunities Calendar & Ongoing Pitches

 

Helios will compile the calendar and update the opportunities each month, and pitch the targeted editors on 3-5 relevant story options deemed most valuable by the client. 

 

  • Includes development of editorial pitch letters to send by email.

  • Does not include development of any contributed articles solicited by editors during contact

Expert Article Program

3 Contributed Business or Technology Articles for Placement

 

Getting your business and technical articles published also serves to demonstrate your market and technology expertise. Includes:

 

  • Pitching and securing editorial opportunities for 3 contributed articles in non-competing publications or websites

  • Drafting and editing those articles based on meetings with your executives, management, or technical staff.

Web and Social Media Content Management

 

Helios will work with you to determine the best content to add to your website, blog or social media that establishes your expertise and what keywords will help bring traffic to your site. We will develop a social media editorial calendar where appropriate.

 

Helios will also help you determine what kind of corporate voice you seek to use in your communications, especially in social media, where the objective is engagement and conversations. 

 

  • Includes 3 web or blog pages per month

  • 2 social media posts per week (Facebook, Linked In, Google Plus

  • Does not include Twitter, which requires a more intensive effort

 

Press / Analyst Tour
& Materials

Coordinate Press and Analyst "Launch" Tour and Materials

 

A press or analyst tour is a great way to establish yourself as a resource on the industry, educate key market influencers on your company's world view, and develop face-to-face relationships with the people who track your technology and business area. Includes:

 

  • Coordination of a full day press tour or 4 meetings

  • Preparation of materials including news release, company background, fact sheet, and briefing book.

  • Staffing time by Helios

Speaker's Bureau

Speaker's Bureau Program

 

Speaking opportunities are an efficient way to establish your company as an authority in the marketplace. Helios can develop the abstracts for a range of business and technology topics. Abstracts are non-self-promotional but correspond to your corporate “world view." Includes:

 

  • 3 different abstracts for 3 different tracks in one event or for 3 separate events

  • Interview time with executives or key staff to establish outline and needed support points

  • Submission of materials

Branded Marketing Materials

Branded Marketing Collateral Packet

 

In order to appear established, credible and funded, start-ups need to have pdf- and print based marketing collateral. This package includes:

 

  • One logo design (3 concepts, you choose), one round of revision, and matching color palette

  • One corporate brochure (double sided 8.5x11 tri-fold, 6 panels)

  • 3 product data sheets with identical templates

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