MARKETING AND COMMUNICATIONS SERVICES
We're not one of those all-or-nothing agencies that comes in with the massive proposal and the eye-popping budget. We're lean and flexible with no major infrastructure to support. We're here to listen and to provide you with the best strategy and tactical solution -- maybe it's a combination of integrated activity, or maybe it's an a-la-carte approach. We know that emerging technology budgets are not always large, so we tell you how we can get results for the budget you have.
STRATEGIC PLANNING
Company positioning, strategy and messaging are keys to your success in the marketplace. If you don't position yourself -- whether you are a start-up or an established company -- your competitors will do it for you. Helios can ask you the right questions and help draft airtight positioning and messaging that flows naturally, pushing your competitors to the side.
MEDIA / ANALYST RELATIONS
Securing positive press coverage can be the most cost effective way to gain national and international visibility and to validate your message and credibility through a third party. Helios has extensive experience in reaching out to vertical and horizontal media and crafting a timely, relevant and news worthy pitch to get print and electronic editors to pay attention.
EVENT MANAGEMENT
Strong event visibility coupled with effective event marketing and sales can be highly effective in creating trust and chemistry with prospects. At the same time, achieving a successful trade show or event presence requires good planning and strict attention to detail. Helios event planning services enables to you to offload the time-consuming logistics of event planning so you can focus on core tasks.
CONTENT DEVELOPMENT & MARKETING
In the age of search engine optimization (SEO), content is king. Establishing yourself as a key industry resource can assist in increasing keywords, site traffic and external links to your site, all important factors in searchability and reputation. Helios has extensive experience in content development, from optimized educational website pages to blogsites, social media posting and video production.
EDITING & TRANSLATION
Yes, you can get content out there, but will it pull in your audience? These days content must be streamlined, so your prospects can scan it in seconds, understand that you are an authority, and make a decision to contact you. Additionally, localized content gets more attention -- translating for your international audiences could make you a unique resource. Helios can help you tighten your content in both English and other languages.
START-UP PACKAGES
We recognize that start-ups are pressed for time and money. You need to focus your efforts on the core task of product development and on sales. Helios is here to be your virtual marketing arm at the level that you choose. Check out our start-up communications packages that can help get your company on the map. Those who get the word out first can often pre-empt the competition.